In this post we are going to have a look at top 5 of them. On the other hand, some unique features of WeChat for marketers that can be used quite effectively. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media channels. This allows marketers to gain insights from valuable consumer data, understand which life stage consumers are at, and target them with personalized communication.After reaching nearly 1 billion registered users, WeChat continues to reign supreme in China social media landscape. From shopping online and paying bills to playing games and making video calls, WeChat happens to be the go-to app for almost everything. What started off as a messaging app has now taken over every aspect of life in China. With the ability to connect to 85,000 other apps, WeChat has formed a strong ecosystem of its own. As explained above, it’s a one-of-a-kind lifestyle platform that has several apps rolled into one. The app currently supports over 20 languages and that number is expected to increase over time.Ĭalling WeChat China’s WhatsApp or Facebook would be inaccurate-it’s a lot more than that. In addition to being enormously popular in China, WeChat has also penetrated the U.S. With 1.09 billion monthly active users (70 million of whom are from outside of China), you can’t ignore the massive reach of this platform. Here are three reasons you should consider WeChat for your business While other social media platforms might be part of your digital marketing strategy, WeChat is an application to consider as well, especially if you want to increase brand awareness and engage with your Chinese-speaking customers. Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? Whether you want to enter the China market or reach out to Chinese tourists (who are considered the biggest spenders in the world), the most effective tactic is to adopt the region’s most popular multi-purpose app: WeChat. Why should you consider WeChat for Marketing? You can also share your real-time location with friends, play mini-games with each other, and post to a Story-like feature called “moments.” WeChat supports the basics like voice chatting, picture messaging, and video calling. There are several other things you can do via WeChat from wealth management and topping up your mobile phone to playing games within WeChat. The program allows businesses to send promotional messages directly to the user via WeChat, as well as tap into the app’s user base of more than one billion. Companies may choose to launch mini-programs - or apps within WeChat - instead of a standalone app. Instead of having one app for banking and another for ride-hailing, a lot of these are built directly into WeChat so that the app becomes a one-stop-shop for its users. WeChat has been described as a “super app” because everything is integrated within one service. It is possible to be nearly cashless in China and actually go out for the day without a wallet. Instant money transfers to your WeChat contacts can also be made via the messaging function, which makes it easy to split bills or just move money around China. If you’re buying something online in China, there will be an option to purchase with WeChat Pay. The store can scan your unique WeChat barcode, or you could scan the barcode of the merchant you are buying items or services from. As long as you have a Chinese bank account, you can link that to WeChat. From major supermarkets to the smallest of street vendors and taxis, you can pay for things with WeChat almost anywhere in China. Users can also make payments through the application. It’s even more prevalent because services like Facebook are blocked in China. Even when doing business, people prefer WeChat to email. WeChat is one of the main methods of communication in China. You can also use a phone number or ID to add a person and search for people nearby. One person can scan the other user’s QR code to add them to WeChat. Each WeChat user has a unique barcode known as a QR code. Just like WhatsApp, you have a list of conversations that you’re engaged in. One of the primary uses of WeChat is messaging. If you’re looking to succeed in the Chinese marketplace, WeChat is a significant factor for digital marketing. With over a billion users, WeChat is one of the most popular applications in the world. Services like Facebook are banned in China, so WeChat is the standard for business and communication. Launched in 2011, WeChat has grown from a messaging app to become a unique social media hybrid.
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